Live workshop on Tuesday, July 21
The
Pareto Offer Workshop
What if growth doesn’t start by adding more?
Find the work your business should actually be built around, and use the 80/20 principle to create a simpler, more profitable service business.
Live workshop on Tuesday, July 21
Regular Price: $99
Special Offer: $28
Here's something I've noticed about service businesses
They rarely get harder to run because something went wrong. They get harder because things went right.
Clients asked for more, you said yes, and one service turned into six. Every one with its own pricing, process, tools, and problems. Every quote, sales call, quality check, and fire still runs through you.
You're working nights you didn't plan to work.
And the standard advice? Add more.
More services. More leads. More software. More people.
But pouring more leads into a business that's already hard to run only makes it harder.
This live workshop takes the opposite path.
Instead of adding anything, you'll find the work your clients value most. The work with real demand, better margins, and a cleaner way to deliver it.
The work worth building your business around.
You'll leave the session with a clear direction for a simpler, more profitable business. One where growth doesn't automatically mean more chaos.
Date: Tuesday, July 21
Time: 7:00 PM ET 🇺🇸
Location: Zoom Live Workshop
Duration: 90 min
What’s Included
Part 1: Discover Your Pareto Offer
Some services bring in revenue but quietly take your nights, weekends, and attention with them.
Busy doesn't mean your business is built around the right work.
You'll see what a Pareto Offer is, why a small slice of what you sell creates most of the value your clients care about, and real examples across different service businesses, so you can start spotting yours.
Part 2: Find Out Why Your Customers Really Choose You
Your clients don't hire you for your service list, they come to solve one main problem, and the reason they picked you is more specific than you think.
You'll uncover that real problem, the result they value most, and the demand signals already sitting in your business.
Your strongest offer may already be in there, hidden under years of add-ons and custom requests.
Part 3: Create and Price Your Pareto Offer
Turn your most valuable work into an offer that's clearer, easier to explain, and priced for what it's worth.
When your offer is focused on what clients really need, you can earn the same, or more, with fewer jobs and fewer clients.
You'll see a real breakdown of how a roofing contractor could match $20K weeks with 1–2 houses instead of 6–7, and one crew instead of four.
It's not a promise, just a different way to think about price, volume, and capacity.
Plus the hidden win: fewer exceptions, less rework, fewer tools, and more of your time back.
Part 4: Sell Your Pareto Offer to Current and New Clients
"What do I tell the clients I already have?"
You'll learn how to introduce your Pareto Offer to current clients without confusion or damaged relationships.
And how to present it to new ones so it's obvious what it solves, who it's for, and why it's worth the price.
No more custom proposals for every prospect, no more hesitating when it's time to talk price.
Limited-Time Bonus
The Pareto Offer Profit & Capacity Simulator
"If I change anything, I'll lose money."
This simulator lets you test that with numbers instead of guesses.
Compare your current offer against your Pareto Offer side by side:
Revenue, price, how many clients you'd actually need, and what a simpler delivery could save you in hours and costs.
Run the scenarios before you change a single thing in your real business. This tool is included free only for the first 30 registrations.
Workshop Expectations
I’m excited to share the same kind of thinking that I've spent years using to improve real processes, teams, and operations for large pharmaceutical companies and in my own business. These are not ideas created for a stage or social media.
That said, a quick honest note: Finding your Pareto Offer is simple to understand, but it is not instant. It requires honest decisions about what your clients value, what your team can deliver consistently, and what your business can realistically support.
This workshop will give you a clearer direction and practical tools for comparing your options. Applying those decisions will still require judgment, testing, and follow-through.
Due to the live, low-cost nature of this workshop and the included materials, all sales are final.